{"id":9221,"date":"2024-10-01T08:17:31","date_gmt":"2024-10-01T08:17:31","guid":{"rendered":"https:\/\/reveil-info.net\/?p=9221"},"modified":"2024-10-01T08:17:31","modified_gmt":"2024-10-01T08:17:31","slug":"tribune-du-dr-harouna-kabore-vie-de-chef-dentreprise-les-opportunites-et-la-veille-strategique-2eme-partie","status":"publish","type":"post","link":"https:\/\/reveil-info.net\/?p=9221","title":{"rendered":"TRIBUNE DU Dr HAROUNA KABORE-VIE DE CHEF D\u2019ENTREPRISE: LES OPPORTUNIT\u00c9S ET LA VEILLE STRAT\u00c9GIQUE (2eme\u00a0 partie)\u00a0"},"content":{"rendered":"

\u00ab Par quels moyens r\u00e9colter ces informations et comment identifier les opportunit\u00e9s d\u2019affaires ?<\/strong><\/p>\n

Qu\u2019est-ce -ce qui fait la diff\u00e9rence entre les entreprises qui ont r\u00e9ussi \u00e0 saisir les opportunit\u00e9s d\u2019affaires et les autres ? Comment ne pas passer \u00e0 c\u00f4t\u00e9 dans sa veille strat\u00e9gique ? Et enfin, quelles sont les opportunit\u00e9s que j\u2019ai pu saisir dans ma vie de chef d\u2019entreprise ? \u00bb; telles \u00e9taient les questions auxquelles je m\u2019\u00e9tais engag\u00e9 le mardi pass\u00e9 \u00e0 r\u00e9pondre aujourd\u2019hui dans la 2\u00e8me partie de cette tribune sur le th\u00e8me \u00ab opportunit\u00e9 et veille strat\u00e9gique \u00bb.<\/strong><\/p>\n

Par quel moyen r\u00e9colter ces informations et comment identifier les opportunit\u00e9s d\u2019affaires\u00a0 et ne pas passer \u00e0 c\u00f4t\u00e9 de sa veille strat\u00e9gique ?\u00a0<\/strong><\/p>\n

Le besoin d’une information varie selon la nature du demandeur, ses activit\u00e9s et sa taille. Dans cette d\u00e9marche, les\u00a0 PME sont autant concern\u00e9es que les grandes entreprises. Le processus de collecte d’informations commence par une d\u00e9finition des besoins, le but \u00e9tant de disposer de la bonne information au bon moment.<\/strong><\/p>\n

Identifier les opportunit\u00e9s d\u2019affaires passe d\u2019abord par une \u00e9tude de l\u2019environnement et du march\u00e9. Accorder une attention particuli\u00e8re \u00e0 l\u2019environnement ext\u00e9rieur permet de comprendre les situations commerciales existantes et de cerner les besoins r\u00e9els des clients. De cette mani\u00e8re, vous pouvez d\u00e9tecter les signaux qui informent sur les opportunit\u00e9s \u00e0 exploiter. A l\u2019heure o\u00f9 le digital est en plein essor, les canaux digitaux constituent des moyens \u00e0 travers lesquels vous pouvez identifier les opportunit\u00e9s existantes. Sites web, forums, r\u00e9seaux sociaux font partie des canaux que vous pouvez exploiter. Mais attention car l\u2019abondance de contenus peut aujourd\u2019hui \u00eatre un v\u00e9ritable frein \u00e0 une veille adapt\u00e9e. C\u2019est pourquoi, la collecte des donn\u00e9es doit se faire\u00a0 gr\u00e2ce \u00e0 un processus de veille strat\u00e9gique qui permet de d\u00e9tecter l’information et de la v\u00e9rifier.\u00a0<\/strong><\/p>\n

Dans une approche d’intelligence \u00e9conomique, la veille strat\u00e9gique est un mode de gouvernance de l\u2019information. C\u2019est donc une aide \u00e0 la prise de d\u00e9cision pour une entreprise ou une administration, voire un \u00c9tat gr\u00e2ce \u00e0 une analyse des \u00e9volutions tendancielles et de leur environnement.\u00a0<\/strong><\/p>\n

Il existe plusieurs typologies de veille selon les domaines (technologique, territorial, politique, social, environnemental, scientifique, commercial, juridique, boursier, m\u00e9diatique, r\u00e9glementaire, financier\u00a0 etc) . Qu\u2019est-ce -ce qui fait la diff\u00e9rence entre les entreprises qui ont r\u00e9ussi \u00e0 saisir les opportunit\u00e9s d\u2019affaires et les autres ?\u00a0<\/strong><\/p>\n

L\u2019analyse de plusieurs situations notamment des crises comme la Covid 19, nous permet de retenir que les entreprises qui r\u00e9ussissent \u00e0 saisir des opportunit\u00e9s sont celles\u00a0 qui accueillent\u00a0 ces situations comme \u00e9tant des opportunit\u00e9s et non des probl\u00e9matiques. Lorsque nous parlons d\u2019opportunit\u00e9s, nous ne parlons pas d\u2019\u00e9v\u00e9nements al\u00e9atoires. Il s\u2019agit plut\u00f4t de voir des occasions et de faire \u00e9voluer une situation \u00e0 un instant T. Il est donc indispensable de s\u2019organiser avec un plan d\u2019action en s\u2019aidant d\u2019outils adapt\u00e9s. Ces outils existent en abondance et vous pouvez interroger votre moteur de recherche et faire le tri et vos choix.\u00a0Se faire accompagner par un sp\u00e9cialiste du sujet est aussi une tr\u00e8s bonne option. Une bonne veille permet de transformer les informations recueillies en d\u00e9cisions strat\u00e9giques.\u00a0<\/strong><\/p>\n

Et enfin, quelles sont les opportunit\u00e9s que j\u2019ai pu saisir dans ma vie de chef d\u2019entreprise ?\u00a0\u00a0<\/strong><\/p>\n

Cr\u00e9\u00e9e en 2009, ma premi\u00e8re entreprise \u00e9volue dans le secteur de l\u2019\u00e9nergie et la r\u00e9alisation d\u2019autres infrastructures. En 2012 j\u2019ai mont\u00e9,\u00a0 avec un ami expert en \u00e9nergie, un projet de construction d\u2019une centrale solaire de 10 MW \u00e0 Kordeni \u00e0 Bobo Dioulasso. Toutes nos d\u00e9marches aupr\u00e8s d\u2019investisseurs et d\u2019institutions bancaires n\u2019ont pas \u00e9t\u00e9 fructueuses en plus du fait que le secteur de la production d\u2019\u00e9nergie n\u2019\u00e9tait pas lib\u00e9ralis\u00e9e malgr\u00e9 des annonces dans ce ce sens. En 2016, le Plan national de d\u00e9veloppement \u00e9conomique et social ( PNDES) a pr\u00e9vu dans la liste des projets structurants, la construction de centrales solaires. J\u2019ai\u00a0 saisi cette opportunit\u00e9 et j\u2019ai\u00a0 r\u00e9ussi \u00e0 trouver un partenaire europ\u00e9en et ensemble nous avons mobilis\u00e9 un financement d\u2019une banque de d\u00e9veloppement \u00e0 l\u2019international pour faire une offre \u00e0 l\u2019Etat du Burkina Faso.\u00a0<\/strong><\/p>\n

\u00c0 la table ronde du financement du PNDES \u00e0 Paris en d\u00e9cembre 2016, je faisais partie des intervenants du secteur priv\u00e9 qui avaient pris l\u2019engagement de r\u00e9aliser une centrale solaire en Partenariat Public Priv\u00e9 (PPP). Apr\u00e8s un long processus de d\u00e9veloppement du projet, un contrat PPP fut sign\u00e9 et cela aboutira au financement, \u00e0 la construction et l\u2019exploitation en cours de la centrale solaire de 30 MW de Nagre\u00f4ngo \u00e0 une vingtaine de kilom\u00e8tres de Ouagadougou. La veille a \u00e9t\u00e9 payante en exploitant le document du PNDES et mon engagement a \u00e9t\u00e9 tenu ! L\u2019inauguration de la centrale solaire a lieu le 7 juillet 2022.\u00a0<\/strong><\/p>\n

D\u2019autres opportunit\u00e9s ?\u00a0<\/strong><\/p>\n

La semaine prochaine (mardi) je vous parlerai des autres opportunit\u00e9s d\u2019affaires transform\u00e9es en march\u00e9s ou en entreprises gr\u00e2ce \u00e0 l\u2019analyse des informations et au r\u00e9seautage.\u00a0<\/strong><\/p>\n

Je vous souhaite une excellente suite de semaine dans l\u2019amour du prochain, la tol\u00e9rance et la solidarit\u00e9.\u00a0<\/strong><\/p>\n

Dr Harouna Kabor\u00e9, Chef d’entreprises, ancien ministre du Commerce<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Par quels moyens r\u00e9colter ces informations et comment identifier les opportunit\u00e9s d\u2019affaires ? Qu\u2019est-ce<\/p>\n","protected":false},"author":1,"featured_media":9226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,16],"tags":[],"class_list":["post-9221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-societe"],"yoast_head":"\nTRIBUNE DU Dr HAROUNA KABORE-VIE DE CHEF D\u2019ENTREPRISE: LES OPPORTUNIT\u00c9S ET LA VEILLE STRAT\u00c9GIQUE (2eme\u00a0 partie)\u00a0 - R\u00e9veil Info<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TRIBUNE DU Dr HAROUNA KABORE-VIE DE CHEF D\u2019ENTREPRISE: LES OPPORTUNIT\u00c9S ET LA VEILLE STRAT\u00c9GIQUE (2eme\u00a0 partie)\u00a0 - R\u00e9veil Info\" \/>\n<meta property=\"og:description\" content=\"\u00ab Par quels moyens r\u00e9colter ces informations et comment identifier les opportunit\u00e9s d\u2019affaires ? 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