{"id":12642,"date":"2024-12-04T12:40:57","date_gmt":"2024-12-04T12:40:57","guid":{"rendered":"https:\/\/reveil-info.net\/?p=12642"},"modified":"2024-12-04T12:40:57","modified_gmt":"2024-12-04T12:40:57","slug":"communication-dentreprise-et-gestion-de-crise-institutionnelle-des-charges-de-communication-renforcent-leurs-capacites-sur-la-thematique","status":"publish","type":"post","link":"https:\/\/reveil-info.net\/?p=12642","title":{"rendered":"COMMUNICATION D&rsquo;ENTREPRISE ET  GESTION DE CRISE INSTITUTIONNELLE : Des Charg\u00e9s de communication renforcent leurs capacit\u00e9s sur la th\u00e9matique"},"content":{"rendered":"<div dir=\"auto\" style=\"text-align: justify;\"><strong>Une session de formation r\u00e9unit du 2 au 7 d\u00e9cembre 2024, des Charg\u00e9s de communication issus de plusieurs structures dont la SONATUR.<\/strong><\/div>\n<div dir=\"auto\" style=\"text-align: justify;\">C&rsquo;est autour du th\u00e8me :\u00a0\u00bbCommunication d&rsquo;entreprise et gestion des crises\u00a0\u00bb, que ces professionnels de la communication partagent leurs exp\u00e9riences, sous la direction de l&rsquo;experte en communication, madame Lucie ZONGO.<\/div>\n<div dir=\"auto\" style=\"text-align: justify;\">Des aspects relatifs \u00e0 la gestion de la communication d&rsquo;une entreprise notamment son identit\u00e9 visuelle en passant par les textes r\u00e9glementaires et les opportunit\u00e9s offertes par les nouveaux m\u00e9dias, la formatrice a entretenu les participants sur plusieurs modules. Pour elle, la promotion de l&rsquo;image de marque de l&rsquo;entreprise ou d&rsquo;une institution vis \u00e0 vis de l&rsquo;ext\u00e9rieur, incombe aux communicants.<\/div>\n<div dir=\"auto\" style=\"text-align: justify;\">\u00ab\u00a0La communication publique est rattach\u00e9e \u00e0 la notion d&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral. Elle a pour mission de rendre compte de l&rsquo;action et des priorit\u00e9s gouvernementales\u00a0\u00bb , a t&rsquo;elle soulign\u00e9.<\/div>\n<div dir=\"auto\" style=\"text-align: justify;\">Elle a aussi fait remarquer que le communicant public a aussi la responsabilit\u00e9 de respecter les orientations strat\u00e9giques du d\u00e9partement dont il rel\u00e8ve et d&rsquo;orienter la communication dans ce sens. Et d&rsquo;ajouter que le communicant doit travailler \u00e0 mettre \u00e0 disposition permanente une information de service public au profit des usagers de l&rsquo;administration. En m\u00eame qu&rsquo;il lui appartient de proposer des solutions communicationnelles aux crises auxquelles l&rsquo;entreprise fait face.<\/div>\n<div dir=\"auto\" style=\"text-align: justify;\">SCRP\/SONATUR<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Une session de formation r\u00e9unit du 2 au 7 d\u00e9cembre 2024, des Charg\u00e9s de communication<\/p>\n","protected":false},"author":1,"featured_media":12645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COMMUNICATION D&#039;ENTREPRISE ET GESTION DE CRISE INSTITUTIONNELLE : Des Charg\u00e9s de communication renforcent leurs capacit\u00e9s sur la th\u00e9matique - 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