{"id":10819,"date":"2024-10-29T08:30:32","date_gmt":"2024-10-29T08:30:32","guid":{"rendered":"https:\/\/reveil-info.net\/?p=10819"},"modified":"2024-10-29T08:30:32","modified_gmt":"2024-10-29T08:30:32","slug":"tribune-du-dr-harouna-kabore-vie-de-chef-dentreprise-creativite-et-innovation","status":"publish","type":"post","link":"https:\/\/reveil-info.net\/?p=10819","title":{"rendered":"Tribune du Dr Harouna Kabor\u00e9- VIE DE CHEF D\u2019ENTREPRISE : CR\u00c9ATIVIT\u00c9 ET INNOVATION"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u00cates vous cr\u00e9atifs ou innovants? <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Dans un environnement ultra-concurrentiel et en perp\u00e9tuelle crise , la cr\u00e9ativit\u00e9 et l&rsquo;innovation sont d\u00e9terminantes pour proposer des produits ou services plus performants, plus adapt\u00e9s ou plus s\u00e9duisants pour ses clients. La \u00ab fabrication \u00bb d\u2019un service ou d\u2019un produit d\u00e9coule avant tout d\u2019une id\u00e9e. \u00catre cr\u00e9atif, c&rsquo;est avoir des id\u00e9es et par l&rsquo;innovation, l&rsquo;entrepreneur r\u00e9forme, dynamise et r\u00e9volutionne le circuit \u00e9conomique. L\u2019objectif d&rsquo;une innovation \u00e9tant de cr\u00e9er de la valeur en faisant quelque chose diff\u00e9remment. Mais retenons qu\u2019on ne fait pas la diff\u00e9rence en faisant comme tout le monde. Cela s\u2019applique d\u2019ailleurs dans notre quotidien. Il faut savoir sortir du lot. <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Pour d\u00e9velopper la cr\u00e9ativit\u00e9 en entreprise, les bases du succ\u00e8s tiennent dans une approche d\u2019intelligence cr\u00e9ative. Il n\u2019y a pas de place pour l\u2019improvisation. Il faut en faire une des activit\u00e9s de l\u2019entreprise associant tous les collaborateurs et non un \u00ab groupe d\u2019experts \u00bb uniquement. Quant au besoin d&rsquo;innover, il est souvent motiv\u00e9 par le fait d&rsquo;\u00eatre visionnaire ou d\u2019\u00eatre face \u00e0 quelque chose d&rsquo;obsol\u00e8te ou de probl\u00e9matique. <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Peut-on \u00eatre cr\u00e9atif et pas innovant? Peut-on \u00eatre innovant et pas cr\u00e9atif ? Faut-il \u00eatre les deux \u00e0 la fois ? <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Selon Fr\u00e9d\u00e9ric Fr\u00e9ry (enseignant-chercheur dans le domaine de la strat\u00e9gie d&rsquo;entreprise), tant qu\u2019une id\u00e9e n\u2019a pas d\u00e9bouch\u00e9 sur une offre nouvelle, c\u2019est-\u00e0-dire sur une innovation, elle reste sans int\u00e9r\u00eat du point de vue de l\u2019entreprise. Le reste n\u2019est que discours. Pour lui , il importe pour une entreprise d\u2019\u00eatre beaucoup plus innovant que d\u2019\u00eatre cr\u00e9atif car si la cr\u00e9ativit\u00e9 a g\u00e9n\u00e9ralement un co\u00fbt, seule l\u2019innovation est susceptible d\u2019apporter un gain. Alors il ne faut pas se focaliser sur la premi\u00e8re en supposant qu\u2019elle d\u00e9bouchera n\u00e9cessairement sur la seconde. \u00catre innovant, c&rsquo;est mettre ces id\u00e9es en \u0153uvre. Alors que la cr\u00e9ativit\u00e9 rel\u00e8ve de la r\u00e9flexion, l&rsquo;innovation rel\u00e8ve de l&rsquo;action. Si vous avez eu des milliers d&rsquo;id\u00e9es dans votre vie, vous \u00eates incontestablement cr\u00e9atif. Mais si vous en \u00eatre restez \u00e0 ce stade vous avez peut-\u00eatre perdu l\u2019occasion de cr\u00e9er une entreprise, un produit ou un service. Osez, franchissez le pas ! Risquez! <\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Sur ce , je vous souhaite une belle suite de semaine et je m\u2019engage \u00e0 r\u00e9pondre le mardi prochain, par une tribune sp\u00e9ciale, \u00e0 certaines questions centrales pos\u00e9es \u00e0 travers vos commentaires et vos messages inbox et en lien avec les difficult\u00e9s pour r\u00e9ussir en tant que chef d\u2019entreprise ou personne anim\u00e9e d\u2019une fibre entrepreneuriale dans les situations difficiles actuelles.<\/strong><\/p>\n<p><strong>Dr Harouna Kabor\u00e9, Chef d&rsquo;entreprises<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cates vous cr\u00e9atifs ou innovants? Dans un environnement ultra-concurrentiel et en perp\u00e9tuelle crise , la<\/p>\n","protected":false},"author":1,"featured_media":10825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,16],"tags":[],"class_list":["post-10819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-societe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tribune du Dr Harouna Kabor\u00e9- VIE DE CHEF D\u2019ENTREPRISE : CR\u00c9ATIVIT\u00c9 ET INNOVATION - R\u00e9veil Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reveil-info.net\/?p=10819\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tribune du Dr Harouna Kabor\u00e9- VIE DE CHEF D\u2019ENTREPRISE : CR\u00c9ATIVIT\u00c9 ET INNOVATION - R\u00e9veil Info\" \/>\n<meta property=\"og:description\" content=\"\u00cates vous cr\u00e9atifs ou innovants? 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