{"id":10143,"date":"2024-10-16T09:51:57","date_gmt":"2024-10-16T09:51:57","guid":{"rendered":"https:\/\/reveil-info.net\/?p=10143"},"modified":"2024-10-16T09:51:57","modified_gmt":"2024-10-16T09:51:57","slug":"performance-et-rentabilite-des-managers-de-societes-de-courtage-formes","status":"publish","type":"post","link":"https:\/\/reveil-info.net\/?p=10143","title":{"rendered":"PERFORMANCE ET RENTABILITE : Des managers de soci\u00e9t\u00e9s de courtage form\u00e9s \u00a0"},"content":{"rendered":"

L’Association professionnelle des courtiers d’assurances du Burkina Faso (APCAB) a organis\u00e9, du 14 au 15 octobre 2024, une formation au profit des managers de soci\u00e9t\u00e9s de courtage. L’objectif est de booster la performance et la rentabilit\u00e9 des soci\u00e9t\u00e9s de courtage. La c\u00e9r\u00e9monie de cl\u00f4ture ponctu\u00e9e par des allocutions et la remise d’attestation est intervenue dans la soir\u00e9e du mardi 15 octobre 2024, \u00e0 Ouagadougou.<\/strong><\/p>\n

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Le Pr\u00e9sident de l’APCAB, Hassane Lamizana<\/figcaption><\/figure>\n

Les courtiers en assurance sont de plus en plus nombreux au Burkina Faso. De ce fait, l’Association professionnelle des courtiers d’assurances du Burkina Faso (APCAB) s’est donn\u00e9e la mission de les amener au m\u00eame niveau de comp\u00e9tence et de connaissances. C’est ainsi qu’elle a organis\u00e9 du 14 au 15 octobre 2024 une s\u00e9ance de renforcement de capacit\u00e9s au profit des managers de soci\u00e9t\u00e9s de courtage d’assurances du Burkina Faso. Le th\u00e8me principal retenu est \u00ab Comment am\u00e9liorer la performance et la rentabilit\u00e9 de sa soci\u00e9t\u00e9 de courtage ?\u00bb. Durant les deux jours, les participants ont \u00e9t\u00e9 outill\u00e9s sur deux sous-th\u00e8mes. Le sous-th\u00e8me 1 est intitul\u00e9 \u00ab Quelle dynamique commerciale pour le d\u00e9veloppement du business de courtier d’assurances ? \u00bb et le sous-th\u00e8me 2 \u00ab La tenue des charges: la gestion du budget et l’orientation strat\u00e9gique \u00bb.<\/p>\n

De 50 milliards FCFA en 2013, le chiffre d’affaires des compagnies d’assurances du Burkina Faso est pass\u00e9 \u00e0 145 milliards FCFA en 2022 et \u00e0 plus de 150 milliards FCFA en 2023 pour un taux de progression annuelle moyenne de 12%. Dans ce chiffre d’affaires, les soci\u00e9t\u00e9s de courtage ont une part contributive de 25%. Ces r\u00e9sultats placent le march\u00e9 des assurances burkinab\u00e8 au quatri\u00e8me rang dans l’espace de la Conf\u00e9rence interafricaine des march\u00e9s d\u2019assurance (CIMA) regroupant 14 pays de l’Afrique de l’Ouest et centrale. D’o\u00f9 le r\u00f4le tr\u00e8s important que jouent les courtiers dans la r\u00e9alisation de ces chiffres d’affaires.<\/p>\n

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Le Pr\u00e9sident de l’APSAB, Dr Mohamed Compaor\u00e9<\/figcaption><\/figure>\n

Le pr\u00e9sident de l\u2019APCAB, Hassane Lamizana, a expliqu\u00e9 que cette session de formation est motiv\u00e9e par la volont\u00e9 d’avoir sur le march\u00e9 burkinab\u00e8 des professionnels compte tenu de la technicit\u00e9 et de la r\u00e9glementation du secteur. De ce point de vue, une mise \u00e0 niveau au profit des courtiers d’assurances s’impose afin de leur permettre de jouer pleinement leur r\u00f4le surtout avec professionnalisme. Pour les ann\u00e9es \u00e0 venir, a poursuivi M. Lamizana, le bureau a \u00e9labor\u00e9 un plan d’action triennal 2023-2026 comprenant plusieurs activit\u00e9s dont l’objectif est d’amener les courtiers \u00e0 \u00eatre le plus professionnel possible. Aussi, a-t-il ajout\u00e9 la r\u00e9alisation d’actions de communication afin de faire conna\u00eetre aux populations le m\u00e9tier de courtier, son r\u00f4le et quel int\u00e9r\u00eat de recourir \u00e0 ses services. Le pr\u00e9sident de l’Association professionnelle des soci\u00e9t\u00e9s d’assurances du Burkina (APSAB), Dr Mohamed Compaor\u00e9 a salu\u00e9 l’initiative qu’il juge port\u00e9e sur des th\u00e8mes d’actualit\u00e9 adress\u00e9e \u00e0 des chefs d’entreprises en l’occurrence les courtiers d’assurances. \u00ab C’est une formation qui leur permettre de ma\u00eetriser l’organisation strat\u00e9gique et l’animation commerciale. Les \u00e9changes ont \u00e9t\u00e9 tr\u00e8s enrichissants \u00bb<\/em> a indiqu\u00e9 le pr\u00e9sident de l\u2019APSAB. A l’en croire, les compagnies d’assurances et les soci\u00e9t\u00e9s de courtage sont compl\u00e9mentaires et travaillent en partenariat pour le bonheur des clients. Les courtiers, selon lui, sont des mandataires et des conseils des assur\u00e9s. L’assurance \u00e9tant un m\u00e9tier technique avec une r\u00e8glementation sp\u00e9cifique, dit-il, les assur\u00e9s ont besoin de se faire accompagner par les soci\u00e9t\u00e9s de courtage afin d’avoir une meilleure couverture des risques.<\/p>\n

L\u00e9on Yougbar\u00e9<\/strong><\/p>\n

(reveil-info.net)<\/p>\n","protected":false},"excerpt":{"rendered":"

L’Association professionnelle des courtiers d’assurances du Burkina Faso (APCAB) a organis\u00e9, du 14 au 15<\/p>\n","protected":false},"author":1,"featured_media":10147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,2],"tags":[],"class_list":["post-10143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-une","category-actu"],"yoast_head":"\nPERFORMANCE ET RENTABILITE : Des managers de soci\u00e9t\u00e9s de courtage form\u00e9s \u00a0 - R\u00e9veil Info<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reveil-info.net\/?p=10143\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PERFORMANCE ET RENTABILITE : Des managers de soci\u00e9t\u00e9s de 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